Revolutionary approach to CBG/CBD and beauty: We harness the natural healing properties of the highest quality, purest botanical ingredients.

A Better World through Sustainability: Our products are low-impact on the planet and use sustainable materials that avoid toxins and unnecessary waste.

Empowering Women Everywhere & Giving Back: Everything we do must meet our mission of enhancing women’s lives through their daily practice of self-care, health, & wellness.


LUV formulations are guided by the philosophy that extraordinary products are born from a combination of nature’s finest raw ingredients, meticulous artisanship, and breakthrough technology.

LUV is committed to harnessing the natural healing properties of pure botanical ingredients to create formulas alive with potent antioxidants that nourish, protect and rejuvenate the skin.

LUV’s natural and clean beauty formulations are cruelty free, vegan, responsibly sourced and free from parabens, sulfates, mineral oils, formaldehydes, synthetic fragrances and toxins.