Luxe beauty products designed to help you live life with LUV.


There’s no handbook for how to live your life. Every day brings beautiful moments, unexpected challenges, and the ability to grow and overcome obstacles you never knew you could. LUV founder Emma Thornton will be the first to tell you that hardships only help build who you are and struggle can sometimes lead to some of life’s most precious moments. If there’s one thing Emma has learned, it’s that you can’t control what life gives you, but you can get through anything with the support of those you love and by loving yourself along the way.


We’re a female-founded Beauty brand that believes in healthier women will lead us to a healthier world. Which is why we don’t just make products, we’re growing a community to help you connect with women who have discovered the benefits of LUV.


We have formulated the most innovative ground-breaking beauty products with the cleanest CBG and CBD. From hyper-hydrating and detox masques to our unique perlite exfoliating polish and of course our incredible LUV CBG serum. Whatever your skin type and complexion we have the right product for you...made with LUV.