LUV Blog



Co-Founder & CEO of Accessory Junkie, Michelle Reeves, talks with LUV about her incredible passion for building, and how she stays healthy whilst traveling the world for work.

How do you identify yourself?

I identify myself as a builder, I’m always building!

What’s your greatest accomplishment? What are you most proud of?

I’m very proud of the fact that I’ve been through a lot, I don’t think there’s anything that can shake me anymore. I’m well-seasoned and well trained.

How do you express love to others?

Saying “I’m here for you” is really important to me. There’s a call to action there. I’m here for you means that I will take the time and be late for something else if you need me right now. That feels more meaningful for me than anything else, and I hope it resonates for those in my life as well.

How did you overcome obstacles to get where you are today?

I think it’s all about perspective, it’s almost like a Pacman game. I don’t see the walls as obstacles, the ghosts as things you have to get around, you can't freeze up - you have to be in constant motion and move somewhere. Even if it’s a side-step, it's still progress and it keeps you in the game. Don't underestimate the power of a side step in life or in business. It can give you the pause you need to reassess, then keep moving forward. It’s the ability to identify the need to change course, but still keep going where you’re headed.

How have any self-limiting narratives kept you from your greatness?

The need for external validation is something I’ve become more aware of, and in the past, fallen victim to. It’s something I now work on internally. I sometimes find myself artificially seeking external validation vs. trusting my own instincts. After all, external validation is actually something that’s unnecessary and it can get in the way.

I think that if the plane was crashing and I had to send one last text message I would send one to my kids to tell them that they don’t need external validation, trust who you are and what feels right. The rest you will figure out. I urge everyone to listen to their instincts, trust them. Eliminate the need for constant validation and just do it!

How did you overcome that voice?

A bit of everything, looking at people I admire and reminding myself that for them it’s not the driving force. I’m currently in the Techstars program, it's been incredibly valuable in so many ways, and in this area in particular for me.

What's your favorite self-love ritual?

I started about three and a half years ago.. every night I put on a face mask, and it’s a really interesting process… I’m lucky if I have 2 showers a week.. I‘m a busy mum, travel, dishes, conference calls, deals to be made but I never miss my face mask at the end of the day!
There’s something really cathartic about touching my own face. Looking into my own eyes.
I forgive myself for the day.
I thank myself for the day.
It’s time for affirmation that there’s no one thing that makes or breaks you.
So with this self-touch of a face mask, for just a few mins, I get to do something for me, I get to comfort myself, as adults as women, touching your face and cheeks you tap into different parts of your brain. I’m obsessed by phrenology – the way different parts of your brain are activated through emotions. How gut instincts .. or your nervous center that informs your gut.. is activated by your face and hands.
So applying a face mask and having your hands connecting with your central nervous system at the end of the day is one of the most powerful things you can do.
I travel with about 6 different masks, I will gladly forget my phone charger, but never my face masks!

How do you stay fit and healthy, what are your top 3 tips?

No matter where I am, I move for 20 mins every day. Usually it’s dancing around to my favorite Spotify playlist, everything stretching to high kicks. I just dance around the hotel room – kicks, squats, every day, wherever I am.. moving my body around whilst no one is watching!

If I’m at home, it could be just a walk around the block…then after 10 mins, I’ll run.. I’ll come back and I’ve been sweating, thinking, de-stressing and it’s been fun.

What impact do you hope to leave on the world?

I want to build something good. I have no interest in money relative to that goal.
I want to build something that helps, causes no harm, provides work for others, that involves creating a tangible product that makes others feel good.

What 3 things would you tell your younger self?

1. Don’t worry, the universe is smarter than you.
2. Make the plans, but know that it’s not going to go to plan, but will be better because of it.
3. Always take the can always go back.


4. Don’t date a smoker!

Lastly, what are you most excited about next?

I am really excited to be part of the incredible Techstars program, and the Demo Day pitch in Boulder Colorado on April 21st is going to be one of the highlights of my professional career!


About The Accessory Junkie
Discover pieces to cherish that can’t be found anywhere else.

We travel the world in search of unique earrings, rings, handbags and more. Each piece is made by hand by independent designers and curated by our team following the highest standards of curation and sustainability.

From the beautiful streets of Greece to the bustling city lights of Tokyo, each collection is a celebration of the beauty in the world. Find your favorites.

Limited edition. Artfully designed. Individually curated.