LUV Blog



LUV was founded following Emma’s battle with Stage 3 triple negative breast cancer back in 2015.

“It took a cancer diagnosis for me to wake up and work out what I needed to do in order to live a healthy life. CBD helped me cope and supported my journey back to wellness.”

What is LUV?

LUV is a global community of women, united by the problems we all face - from sleep to stress, focus and balance. We believe that healthier women will create a healthier world, and that life is better with LUV.

LUV Products

LUV’s range of tinctures are specially designed for each moment in your day: from morning (Rise) to noon (Shine) and night (Unwind).

What is CBD?

Cannabinoids are compounds produced by the human body, hemp, and other plants. These fatty compounds support the normal functioning of the immune and central nervous systems. There are over 80 identified cannabinoids, including cannabidiol (CBD) and cannabigerol (CBG).

Benefits of CBD

People integrate CBD into their health routines for a variety of reasons. Among many benefits, our users experience an increased ability to focus, greater energy and optimism, a sense of calm, stress relief, better sleep cycles, and faster recovery times after working out.

Why is our hemp exceptional?

Our CBD only comes from highest quality hemp grown in farms across Oregon and the US. The CBD distillate is carefully crafted, and clean as it undergoes rigorous testing from soil to oil at benchmark levels to ensure its efficacy and safety .

How does CBD fit into my life?

LUV tinctures are designed to provide a wellness solution to your unhealthy habits, and to fit into your daily routine with ease. Keep in your bathroom or kitchen with your skincare products or supplements. Our LUV Tinctures are a convenient size for your make-up bag, purse or gym bag.

Our LUV family tells us that the benefits are cumulative (each bottle is a month’s supply) and that they experience better overall wellness, but notice even more when they forget to take it, for example with muscle fatigue and recovery times after working out, or relative to quality of sleep.

How do I take it?

Mix a full dropper in with your pre-workout or post-workout smoothie! Mixes into any drink, or you can drop it directly into your mouth. You can also put the oil on topically: say you are having stomach pain/PMS; you can put a full dropper directly on the area with pain and rub in circular motions until it is soaked in.


“I love the orange blossom and tangerine RISE Tincture in the morning, instead of a cup of coffee. It gives me the boost I need to get me going. I also use it when I have PMS.”
Kinsey, Portland


“I take SHINE tincture before I work out at lunchtime, as I feel it helps keep me going during my work out class. I feel less inflammation and overall muscle soreness afterwards and have enough energy to get me through the rest of the afternoon at work.”
Dorothy, San Francisco


“I’ve always has issues with occasional sleeplessness until I started using the LUV unwind tincture. The sweet lemon taste helps me relax and I drift off, waking refreshed in the morning.”
Zoe, LA